The Vollrath Co. has named Fred Fritchen its director of national accounts, placing him in charge of the manufacturer's strategic sales team and its national account strategy.
Vollrath said Fritchen brings extensive experience in the foodservice industry, including work building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
Scope of the role
In the position, Fritchen is to lead the strategic sales team and oversee the company's national account strategy. According to the company, the focus will be on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
"Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships," said Larry Deutsch, senior director of sales, in the release. "His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth."
The role centers on national account customers and channel partners, the two groups named in Vollrath's description of Fritchen's background and in the account strategy he will now oversee. The release did not detail a start date or the specific accounts covered by the position.
Another recent addition
The release also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live in September.