Hertfordshire-based children’s brand The Little Sock Company is on a mission to keep little toes warm this Christmas through its No More Cold Toes campaign. The company has pledged to donate a pair of socks to a baby or child in need for every order placed. It was founded in 2018 by Katie Saunders, a mother of three.
The campaign began with an ambitious target of donating 6,000 pairs by Christmas. That goal has already been surpassed, prompting the business to raise its target to 10,000 pairs. The company says the response has exceeded its initial expectations.
To ensure donations reach families across the country, The Little Sock Company has partnered with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. All three support families experiencing hardship and help distribute donations to babies and children who need them most.
Having built the business without outside investment, Saunders is passionate about using its success to make a positive difference. With Christmas fast approaching, The Little Sock Company hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.