John Jones Steps Down as Bira President; Karen Forret Takes Over

The Philip Morris & Son managing partner completes two years as Bira president, with Wilkies owner Karen Forret succeeding him.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing two years in the role. Bira works with more than 6,000 independent retailers across the UK.

Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over the role at Bira's annual general meeting. Jones said serving as president had been a huge honour. He added that the past two years had been challenging for independent retailers and highlighted Bira's importance in enabling them to collectively achieve what they cannot do individually.

Jones identified the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice. Despite the pressures on the independent retail sector, he said he remained optimistic about the future of the high street, arguing that people value the sense of place and community it provides, as well as the knowledge and service independent retailers offer. He called for genuine business rates reform and an overhaul of planning rules to help the high street thrive.

Jones also stressed the importance of adaptation, noting that Philip Morris & Son is 180 years old but that the business today in no way resembles its original form. He said evolving was the key to surviving and thriving. Andrew Goodacre, Bira's chief executive, thanked Jones for his contribution and praised his leadership during a tough period for independent retail, describing the forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.

CV

Corinne Vasseur

Corinne Vasseur covers candles, home fragrance, fine-china tea sets, and ceramic tabletop for gift and home retailers. Her evidence distinguishes candle fire-safety and labeling scopes from fragrance documentation and food-contact ceramic testing, including burn time, flame stability, sooting, vessel temperature under a disclosed setup, and lead or cadmium release measured by ISO 6486-1 for food-contact ware. She helps retail buyers, quality reviewers, and sourcing teams decide which safety label, fragrance claim, glaze specification, and packaging condition belong in a purchase brief.